edX

Alex | Last updated: March 1, 2022

edX was an education non-profit before it was acquired by 2U in November 2021. During my time there, I helped with Search Engine Optimization.

As an SEO, I was responsible for:

• Website Optimization
  • HTML/CSS changes
  • On-page content edits
  • Metatag and schema (structured markup) optimizations
• Data Analytics
  • Track marketing metrics with databases and analytics tools (e.g. Google Search Console, Google Analytics, Bing Webmaster Tools, and a suite of third party tools)
  • Perform data analytics using Excel/Sheets
• Task Automation
  • Data pulls using Python and APIs
  • Web crawling with Python (Selenium) to check for broken links, missing page elements, duplicate links, etc…